Lead — Business & Marketing
Emmanuel Achapah
Runs the commercial side of the unit: the brief, the objective, the budget and the answer to the question of whether the work actually did anything.
- Brand strategy
- Marketing
- Client partnership
Nairobi · Imagine. Brand. Love.
Brand analysts.
Creatives. A unit.
We are beyond a pretty logo or a nice-looking business card. Strategy, identity, campaigns, film, events, packaging, the site and the press that prints it — built in one room and delivered as one system.
Disciplines
What we actually sell
One team, from the research to the room.
Most brands buy strategy from one firm, design from another and media from a third, then spend the year translating between them. We do the analysis, build the system, and carry it through every channel it has to live in — so the pieces match when they arrive.
How we work
Let’s build your
brand together.
Tell us the objective, the audience and the deadline. We come back with a route, a price and a date — not a questionnaire.
Start a conversationCapabilities
Made here, start to finish.
Old school. New school.
Machines set type. They do not have ideas.
Everything that carries our name is conceived, art-directed and signed off by a person. The thinking, the concept, the words, the photograph, the press check — human, every time.
We also refuse to pretend it is 2009. Where a machine removes an hour of mechanical work — a background cut, a first transcript pass, a hundred resizes of an approved layout, a media buy rebalanced at 2am — we use it, and we say so.
That is the whole position. Craft is not slow because slowness is noble. Craft is slow where slowness earns something, and fast everywhere else.
Made by people
Concepts, copy, art direction, photography and film are originated by the named person who signs them. No generated imagery is passed off as a photograph.
Sped up by machines
Production, versioning, transcription, tagging, reporting and scheduling are automated wherever the output is checkable. You get the hours back as turnaround.
Told to you plainly
If a deliverable used a machine anywhere it mattered, it is written on the handover note. You always know what you are buying.
Our services
Two schools, one invoice.
The craft disciplines that need a human hand and a press check, and the digital disciplines that need instrumentation and a dashboard. Most agencies sell you one and outsource the other.
Old schoolHand, eye, press
- 01Brand IdentityWhether you are launching a brand or evolving one, the visual system has to express the company and hold up everywhere it lands. We cover the complete spectrum of corporate branding, re-branding, communications and marketing materials.
- 02PrintingOur primary test is quality and timely delivery. One stop, checked on press, delivered in Nairobi. Most of the time we outrun the deadline and make it look really bad.
- 03PackagingStructure, dieline, substrate and finish — designed for the shelf it will actually sit on and the machine that will actually fill it.
- 04Photography & FilmProduct, portrait, event and corporate. Shot by our own team, on our own kit, with a multiple award-winning photographer leading it.
- 05Events & ExperientialEvery event is different in objectives and intent. From concept to stunning production, themes and informative engagements — built to meet the objective, not to fill a room.
- 06Research & DiscoveryIf you do not measure it you cannot know it; if you do not know it you cannot control it; if you cannot control it you are at the mercy of chance. We go beyond the silt and humus to root the idea before anyone draws anything.
New schoolData, platform, reach
- 01Web & Digital ExperiencesSites, platforms and the journeys inside them. We walk the customer journey, itch with them where it itches, and deliver the moment of gratification.
- 02Social Media ManagementAudit, set-up, content and campaign design — run as a calendar with a named owner, not as a series of last-minute posts.
- 03Content & CopywritingDigital content production and the words to go with it. Written by people who know the category, not assembled from a prompt.
- 04Live Streaming & BroadcastMulti-camera, multi-platform, with the graphics package built from your brand system — for AGMs, launches, conferences and hybrid events.
- 05SEO & AnalyticsInstrumentation first. We agree the metric and where it comes from before we agree the tactic.
- 06Ad CampaignsPaid search, paid social and display — planned against the objective, built with the same creative standard as everything else here.
- 07Email & AutomationThe sequences that run while nobody is watching: onboarding, nurture, re-order, renewal, win-back.
- 08Community BuildingTurning an audience into a room that shows up — groups, programmes, member comms and the events that hold it together.
Also — the Print Desk
Already know what you need printed? Skip the brief.
Existing clients and anyone with artwork in hand can send specs and files straight to our press and get a job reference back.
How we work
Research, then a route. Never a route, then research.
Ours is a journey that starts with market research and a brand audit — funky consumer goods brand or serious corporate brand, the order is the same.
01
Analyse
Market research, brand audit and the interviews nobody enjoys booking. We find the point of difference before we decorate it.
02
Imagine
Strategy and concept. Routes on the wall, argued in the room, narrowed to the one that does the job.
03
Brand
The system gets built — identity, layouts, packaging, site, film. Internally first, so your own people believe it, then outward.
04
Deliver
On press, on air, on site, in the room. Checked by the person whose name is on it, delivered in Nairobi or wherever it needs to land.
The team
Two names on the work.
Small enough that the person you brief is the person who delivers, backed by the studio, press and production crew the job calls for.
Lead — Growth, Technology & Automation
David Wambia
Business Growth Architect. Builds the platforms, the automation and the measurement behind the creative so that strategy, brand, development and marketing arrive as one system rather than four invoices.
- Platforms
- Automation
- Growth architecture
Our clientele
Counties, lawyers, food brands, broadcasters.
A crowded market means rooting the right message to the right people — in design, in print, online and face to face.
- Nairobi City County
- SportPesa
- Kentaste
- Horizon Media
- Lumumba & Lumumba Advocates
- The Success Institute
- Success Signature
- CISP
- The Forest
- Zuuri
- Kajiado County CSOs Health Network
- DOREP
Start something
Tell us what has to happen, and by when.
A brief, a deadline and a budget range is enough to begin. We come back with a route, a price and a date — not a questionnaire.
info@unitgroup.co.ke/P.O. Box 29607-00100, Nairobi, Kenya