Lead — Business & Marketing
Emmanuel Achapah
Runs the commercial side of the unit: the brief, the objective, the budget and the answer to the question of whether the work actually did anything.
About us
A unit, not a vendor list.
Unit Solutions Group is a Nairobi house of brand analysts, creatives, printers and producers. One team carries a job from the research through the identity, the press, the camera, the stream and the campaign — which is why the pieces match when they arrive.
a brand
We are beyond just a pretty logo, or a nice looking business card. We are about all the intangibles that come together to create a memorable brand experience in the eyes of the consumer. We build brands that pique curiosity, stir emotion and transform business.
analysts
Ours is a journey that starts with market research to analyse the market and audit your brand — whether it is a funky consumer goods brand or a more serious corporate one. We build the strategy, implement the internal branding and brand experience, then communicate the point of difference outward.
creatives
In a crowded market, cutting through the noise means rooting the right message to the right people — in design, print, online and face to face. It means mixing strategy with creativity, and forging long relationships built on shared goals.
a unit
So whether you are a CEO with a vision to communicate, an entrepreneur with an idea that deserves attention, or an in-house marketing director looking for a thoughtful and experienced partner, UNIT can help tell your story.
Old school. New school.
Machines set type. They do not have ideas.
Everything that carries our name is conceived, art-directed and signed off by a person. The thinking, the concept, the words, the photograph, the press check — human, every time.
We also refuse to pretend it is 2009. Where a machine removes an hour of mechanical work — a background cut, a first transcript pass, a hundred resizes of an approved layout, a media buy rebalanced at 2am — we use it, and we say so.
That is the whole position. Craft is not slow because slowness is noble. Craft is slow where slowness earns something, and fast everywhere else.
Made by people
Concepts, copy, art direction, photography and film are originated by the named person who signs them. No generated imagery is passed off as a photograph.
Sped up by machines
Production, versioning, transcription, tagging, reporting and scheduling are automated wherever the output is checkable. You get the hours back as turnaround.
Told to you plainly
If a deliverable used a machine anywhere it mattered, it is written on the handover note. You always know what you are buying.
“If you don’t measure it, you can’t know it. If you don’t know it, you can’t control it. If you can’t control it, you are at the mercy of chance.”
How we work
Analyse. Imagine. Brand. Deliver.
01
Analyse
Market research, brand audit and the interviews nobody enjoys booking. We find the point of difference before we decorate it.
02
Imagine
Strategy and concept. Routes on the wall, argued in the room, narrowed to the one that does the job.
03
Brand
The system gets built — identity, layouts, packaging, site, film. Internally first, so your own people believe it, then outward.
04
Deliver
On press, on air, on site, in the room. Checked by the person whose name is on it, delivered in Nairobi or wherever it needs to land.
The team
The people who sign the work.
Lead — Growth, Technology & Automation
David Wambia
Business Growth Architect. Builds the platforms, the automation and the measurement behind the creative so that strategy, brand, development and marketing arrive as one system rather than four invoices.
Start something
Tell us what has to happen, and by when.
A brief, a deadline and a budget range is enough to begin. We come back with a route, a price and a date — not a questionnaire.
info@unitgroup.co.ke/P.O. Box 29607-00100, Nairobi, Kenya