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Solutions Group

Training

We do the work. We also teach your team to do it.

We come to your company and train your marketing, digital and communications teams on the same disciplines we deliver for clients — taught by the people who practise them, on your own brand, your own channels and your own numbers.

01

On your premises

We come to your office, boardroom or venue. Your team learns where they work, on the tools they already use.

02

Built on your brand

No generic slides. Every exercise uses your own brand, campaigns, pages and accounts, so the work done in the room is work you can ship.

03

Taught by practitioners

Your trainer is someone who does this for clients every week — not a presenter reading from a course they bought.

04

Something to keep

Every session ends with templates, checklists and a written playbook your team keeps after we leave.

Programmes

What we can teach your team.

Every programme is adapted to the team in the room. Pick one, combine several, or tell us the gap and we will design around it.

Marketing teams

Digital Marketing Foundations

How the channels fit together — search, social, email, paid and web — and how to plan a campaign that uses them as one system.

  • Channel strategy and planning
  • Customer journeys and funnels
  • Budgeting across channels
  • Reading what the numbers actually say

Marketing and communications teams

Social Media for Business

Running brand channels properly: content calendars, community management, platform algorithms and handling the bad day in public.

  • Content calendars that survive a busy month
  • Platform-by-platform craft
  • Community and crisis response
  • Creator and influencer partnerships

Anyone who writes for the brand

Content & Copywriting

Writing that sounds like your brand and gets read — headlines, captions, web copy, emails, press releases and long form.

  • Tone of voice in practice
  • Writing for web and social
  • Editing your own work
  • Briefing designers and agencies

Digital and web teams

SEO & Analytics

Getting found in search, and measuring what matters — from on-page SEO and local listings to analytics set-up and dashboards.

  • Technical and on-page SEO
  • Local search for Kenyan businesses
  • Analytics and event tracking
  • Dashboards people actually use

Marketing leads and brand custodians

Brand Management In-House

Keeping a brand consistent once the agency has gone: using the brand guide, approving work, briefing suppliers and protecting the identity.

  • Using and enforcing the brand guide
  • Approving creative work
  • Writing a proper brief
  • Print and production basics

Marketing and communications staff

Design Tools for Non-Designers

Producing on-brand social posts, flyers and presentations in-house, using templates we build around your brand system.

  • Working from brand templates
  • Layout, type and colour basics
  • Preparing files for print
  • When to call a designer

Marketing and digital teams

AI Tools for Marketing Teams

Using AI the way we do: to speed up the mechanical work, never to replace the thinking — with clear rules on quality, accuracy and disclosure.

  • Where AI saves real hours
  • Where it must not be trusted
  • Checking and editing machine output
  • Data privacy and disclosure rules

Every member of staff

Cyber Security Awareness

Most breaches start with a person, not a server. Practical sessions on phishing, passwords, multi-factor sign-in and handling customer data.

  • Spotting phishing and fraud
  • Passwords and multi-factor sign-in
  • Handling customer data safely
  • What to do when something goes wrong
A trainer in a dark jacket presenting at a whiteboard

Formats

Sized to your team and your calendar.

Half-day workshop

One focused topic, hands-on, for a single team.

Full-day intensive

A deeper programme with exercises built on your live brand and channels.

Multi-week programme

Weekly sessions that build a team's capability over time, with work reviewed between sessions.

One-to-one coaching

For a marketing lead or new hire who needs a senior practitioner in their corner.

How it works

From first call to a team that can do it.

01

Tell us about the team

Who they are, what they do today and what you need them to be able to do.

02

We design the programme

A syllabus built around your brand, your channels and the gaps you described — agreed with you before we start.

03

We train on site

Hands-on sessions at your premises, working on your own material.

04

Your team keeps the playbook

Templates, checklists and a written reference, with a follow-up to answer the questions that come up once the work starts.

Train your team

Tell us who is in the room and what they need to be able to do.

We will come back with a programme, a format and a date — built around your brand, delivered at your office.

info@unitgroup.co.ke/P.O. Box 29607-00100, Nairobi, Kenya