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Solutions Group

Premium services

The complete spectrum.

Whether you are launching a brand or evolving one, the visual style has to express the company and inspire the audience. We work in the trenches with brands across the business landscape — corporate branding, re-branding, communications, marketing materials, and every digital discipline that carries them now.

Old school. New school.

Machines set type. They do not have ideas.

Everything that carries our name is conceived, art-directed and signed off by a person. The thinking, the concept, the words, the photograph, the press check — human, every time.

We also refuse to pretend it is 2009. Where a machine removes an hour of mechanical work — a background cut, a first transcript pass, a hundred resizes of an approved layout, a media buy rebalanced at 2am — we use it, and we say so.

That is the whole position. Craft is not slow because slowness is noble. Craft is slow where slowness earns something, and fast everywhere else.

More on how we work

Old school

Hand, eye, press.

The disciplines where a person still has to look at the thing, hold it, and decide. We do not outsource these.
A hand painting colour swatches onto paper

01 · Old school

Brand Identity

Whether you are launching a brand or evolving one, the visual system has to express the company and hold up everywhere it lands. We cover the complete spectrum of corporate branding, re-branding, communications and marketing materials.

  • Brand guide — identity system booklet
  • Logo design and logo systems
  • Business cards, letterheads, LPOs, delivery and receipt notes
  • Complimentary slips and envelopes (DL, C5, C4)
  • Presentation and document templates
  • Brochure, advert and campaign layouts
Trays of wooden letterpress type

02 · Old school

Printing

Our primary test is quality and timely delivery. One stop, checked on press, delivered in Nairobi. Most of the time we outrun the deadline and make it look really bad.

Send a print job
  • Large format printing
  • Litho printing
  • Digital printing
  • Marketing and promotional literature
  • Annual reports and corporate documents
  • Conference packs and event guides
A packed box on a studio desk

03 · Old school

Packaging

Structure, dieline, substrate and finish — designed for the shelf it will actually sit on and the machine that will actually fill it.

  • Primary and secondary packaging design
  • Dielines and production-ready artwork
  • Label systems and range architecture
  • Substrate, finish and print-method advice
  • Shelf and unboxing mock-ups
A cinema camera with its monitor lit

04 · Old school

Photography & Film

Product, portrait, event and corporate. Shot by our own team, on our own kit, with a multiple award-winning photographer leading it.

  • Product and packshot photography
  • Corporate portraiture and team libraries
  • Event and conference coverage
  • Brand films, testimonials and case studies
  • Editing, grading and post
An auditorium lit for a conference

05 · Old school

Events & Experiential

Every event is different in objectives and intent. From concept to stunning production, themes and informative engagements — built to meet the objective, not to fill a room.

  • Event management
  • Conferences and seminars
  • Corporate functions
  • Experiential marketing and activations
  • Private functions
  • Product launches
A camera lens photographed close up

06 · Old school

Research & Discovery

If you do not measure it you cannot know it; if you do not know it you cannot control it; if you cannot control it you are at the mercy of chance. We go beyond the silt and humus to root the idea before anyone draws anything.

  • Market research and category analysis
  • Brand audit and equity review
  • Customer and stakeholder interviews
  • Competitive and message mapping
  • Brand strategy and positioning platform
  • Internal branding and brand experience rollout

New school

Data, platform, reach.

The disciplines that need instrumentation, a schedule and a number at the end of the month — built on the same brand system as everything else.
A laptop showing an analytics dashboard

01 · New school

Web & Digital Experiences

Sites, platforms and the journeys inside them. We walk the customer journey, itch with them where it itches, and deliver the moment of gratification.

  • Website and home page design
  • Interior pages, design and content import
  • Blogs and editorial systems
  • E-commerce and booking flows
  • Web applications and internal tools
  • Hosting, domains and IT equipment

02 · New school

Social Media Management

Audit, set-up, content and campaign design — run as a calendar with a named owner, not as a series of last-minute posts.

  • Channel audit and set-up
  • Monthly content calendars
  • Community management and response
  • Creator and influencer coordination
  • Reporting against agreed objectives

03 · New school

Content & Copywriting

Digital content production and the words to go with it. Written by people who know the category, not assembled from a prompt.

  • Copywriting — campaign, web, long form
  • Digital content production
  • Scripts, treatments and voice-over
  • Editorial and thought-leadership programmes
  • Tone of voice guidelines
A broadcast microphone in a darkened studio

04 · New school

Live Streaming & Broadcast

Multi-camera, multi-platform, with the graphics package built from your brand system — for AGMs, launches, conferences and hybrid events.

  • Multi-camera live production
  • Simultaneous streaming to multiple platforms
  • Branded lower thirds, stings and holding slates
  • Hybrid event production and remote speakers
  • Recording, highlight cut-downs and archive

05 · New school

SEO & Analytics

Instrumentation first. We agree the metric and where it comes from before we agree the tactic.

  • Technical and on-page SEO
  • Local search and business listings
  • Analytics, tag and event instrumentation
  • Dashboards and monthly reporting
  • Conversion review

06 · New school

Ad Campaigns

Paid search, paid social and display — planned against the objective, built with the same creative standard as everything else here.

  • Campaign strategy and media planning
  • Paid search and paid social
  • Display, video and programmatic
  • Creative production and variant testing
  • Budget management and reporting

07 · New school

Email & Automation

The sequences that run while nobody is watching: onboarding, nurture, re-order, renewal, win-back.

  • Email design and template systems
  • Lifecycle and nurture sequences
  • CRM set-up and list hygiene
  • Workflow automation between your tools
  • Deliverability and performance review
A circuit board with its processor lit in amber

08 · New school

Cyber Security

A brand is only as trustworthy as the systems behind it. We audit, harden and watch the website, email and accounts your business runs on — and train the people who use them.

  • Security audits of websites, domains and cloud accounts
  • Website hardening, SSL and security headers
  • Email authentication — SPF, DKIM and DMARC
  • Multi-factor authentication and access control rollout
  • Backup, recovery and incident response planning
  • Staff phishing and security awareness training
  • Data protection alignment with Kenya's Data Protection Act, 2019

09 · New school

Community Building

Turning an audience into a room that shows up — groups, programmes, member comms and the events that hold it together.

  • Community strategy and platform choice
  • Member onboarding and rituals
  • Programming and content cadence
  • Moderation frameworks
  • Ambassador and alumni programmes

A closer look

Five we get asked for most.

A hand painting colour swatches onto paper

Brand identity

Logo systems, brand guides, stationery and every layout that carries them.

Trays of wooden letterpress type

Printing

Large format, litho and digital. Checked on press, delivered in Nairobi.

A cinema camera with its monitor lit

Photography & film

Product, portrait, event and brand film — shot and cut by our own team.

A broadcast microphone in a darkened studio

Live streaming

Multi-camera, multi-platform, with a graphics package built from your brand.

An auditorium lit for a conference

Events

Conferences, launches and activations built to meet the objective.

Pick a discipline, or all of them

Most clients start with one thing and end up with the system.

Tell us the objective and the deadline. We will say which of these actually move it and which are a distraction.

Start a conversationSee what we do

info@unitgroup.co.ke/P.O. Box 29607-00100, Nairobi, Kenya